Internal: Positioning tips for price increases

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When a firm receives a price increase on their renewal or services each year, they may have questions on how the pricing was calculated or why the increase is higher than they expected. In many cases the increase is due to our standard 4-6% yearly increase or the firm added additional products or services throughout the prior year. Ensure you are checking order history for products and services being added when discussing a price increase. 

Positioning for all products:

UltraTax CS 

GoSystem RS

Web services

Final Effort

If you've gone through the above positioning tips and the clients still declines to renew, use the FUD factor, also called Fear, Uncertainty, Doubt:

What not to say

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